I came across this article today, basically mentioning how Abercombie doesn't want fat people wearing their clothes. I remember the day I discovered that I was too fat for Abercrombie, I was still in high school and didn't think I was all that fat. Then there came a day where American Eagle, H&M, and even Gap joined that list. I exclusively shopped for pants at Old Navy. Now only Old Navy's maternity line's pants fit me and of course Lane Bryant, but I can't spend $60 on a single pair of jeans anymore, I'm way too poor for that. lol.
A gem from the article is the following: “Candidly, we go after the cool kids. We go after the attractive
all-American kid with a great attitude and a lot of friends. A lot of
people don’t belong [in our clothes], and they can’t belong. Are we
exclusionary? Absolutely."
I have a great attitude, lots of friends, am pretty dang cool, and guess what, the definition of "All-American" is rapidly widening to mean plus-sized. The "obesity epidemic", bringing inclusion for the win!
I'm trying to think of a time when fat didn't affect me. I look back and see pictures from when I was around 7 or 8 and that's when I was still a thin kid. Shortly after that was when everything started going down hill. I do think I looked my best the summer of my sophomore year. There's a picture of myself somewhere, I haven't been able to find it since the last time my parents moved, and I think "damn, I looked like a model" and no one told me.
These kinds of things are what motivate me now. I have that pair of jeans stuck in the back of my closet that I can't wait to fit into again. As my waistline shrinks and shrinks, I'm going to buy new clothes, hell, a whole new wardrobe at the end of my weight loss journey, and you know what? Abercrombie is not going to be on that list.
Former fatties of the world, take your business elsewhere, because that what I'm going to do.
Abercrombie never would have been on my list. They sued companies in the town of Hollister, CA (a small farm town 20-30 miles from nearest beach) for printing shirts with the name of their business on it, because it would adversely effect Abercrombie's branding of Hollister as a fake beach town.
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